New research released to mark the launch of CAMRA’s Good Beer Guide 2015 shows that over a third of young people aged 18-24 have tried real ale and of those 87 per cent would drink it again.
The book’s publisher CAMRA, the Campaign for Real Ale, say that interest in real ale is increasing year on year and more young people are being attracted to the joys of Britain’s national drink.
Good Beer Guide Editor, Roger Protz, said: “It is fantastic to see more young people discovering and enjoying real ale. That old stereotype of real ale drinkers being in their dotage never was true, but now it’s dead and buried.
“What’s more, the Good Beer Guide relies on recommendations by local CAMRA members across the UK and as more young people discover real ale we hope to continue to see the guide adapt and evolve alongside the British pub.”
The research also shows that new real ale drinkers are far more likely to be in this 18-24 age bracket. 65 per cent of 18-24s tried real ale for the first time within the last three years, compared to 11 per cent across all ages. So it is clear that real ale is not only attracting new drinkers – as one in ten real ale drinkers tried it in the last three years – but these new recruits are far more likely to be young.
“It’s not just the demographic of real ale drinkers that is changing though, it’s the places you can drink it too.
“As well as traditional country pubs and back street boozers which offer excellent real ale, the guide now has a growing number of modern city centre beer bars such as Port Street Beer House in Manchester, Urban Tap House in Cardiff and Craft Beer Co in London.” Protz added.
The pubs in CAMRA’s Good Beer Guide are nominated by the local CAMRA branch, including young members such as Euan Antona, an 18 year old CAMRA member going to University later this year,
“Real Ale is something that should be enjoyed by everybody – age doesn’t even come into it. I joined CAMRA as I really enjoy seeking out new real ales to try and visiting different pubs in my area – making the Good Beer Guide a pretty invaluable book to have for me! I’m also looking forward to joining the Real Ale Society when I start Uni later this year.”
Around 28 per cent of real ale drinkers are now aged between 18 to 34, a whopping 2.2 million people across the UK.
The InnSpectre reviews…
There’s a fine selection of books available at the King Lud on the Isle of Wight, although it’s going to take a certain kind of pubgoer to thumb through the weighty tome that is Active Server Pages 3.0. For those looking for a more free-flowing read there’s the Concise Oxford Dictionary.
The barmaid at the Railway in Cheam stared right through me as I ordered a pint then looked away when handing over my change with an expression of total and utter disgust.She looked hot, but I felt hideous. It was as if Kim Kardashian was pulling pints for the Elephant Man.
I risked life and limb by going for a wee at the Nell Gwynne, Covent Garden. The descent down the stairs to the toilets is akin to walking down a lift shaft. Bow your head and hold on tight to the handrails as you prepare for a journey to the centre of the pub.
I edged towards the bar at the Zetland Arms in South Kensington, bumping my cheap old man-bag into posh people who I suspect have names such as Tarquin, Octavia, Marmaduke and Cressida, all of whom had the obligatory quiff and smug smile you’d expect from polo-loving members of the aristocracy.