Twickenham Fine Ales has just breathed new life into its arsenal by launching a range of craft beers called Old Hands which it hopes will appeal to a fresh audience.
The south-west London microbrewery’s new brand aims to tap into the growing demand from beer connoisseurs and younger adult drinkers for more unusual and experimental brews.
The new range includes five exciting beer styles:
- Strawberry Saison, a 6% brew made with 300kg strawberries for a fresh berry flavour
- Coconut Porter, a 6% made with 150kg roasted coconut and 50kg cocoa nibs
- Rauch Beer, a 5.2% German smoked beer, brewed by Twickenham’s resident German brewer with imported Bamburg beech smoked malt
- Session IPA, a 4.7% Mosaic dry hopped IPA
- DIPA, a double IPA that packs a punch at 8.5%, brewed with Fraser Witney, the national award-winning home brewer
The moniker, Old Hands, was selected to emphasise the relative longevity and experience of the brewers at Twickenham in what remains a young and vibrant microbrewing scene in London, and also to reflect the playful and fun nature of the new range.
This is evident in the design of the labels, which have been intended to have textured copper on the top to reflect the feel of a wizened hand and bright colours to signify the new styles of beer the brewery is exploring.
Marketing Director, Ben Norman, said: “We are delighted with Old Hands. Our aim is to reach a whole new audience of typically younger, craft beer drinkers who would normally associate Twickenham with more traditional cask beers.
“We believe right now is a really exciting time for Twickenham and for beer, and we are very much looking forward to continuing to explore the opportunities for exclusive brews that will come hand-in-hand with this range.”
Twickenham, which has been brewing since 2004, is London’s oldest operational micro-brewery.
With the creation of beers such as Naked Ladies and the rugby fans’ favourite, Grandstand, Twickenham has been at the forefront of the resurgence of London’s micro-breweries and was an early adopter of the use of American hops.
It now uses different varieties of hops from all over the world, including England, Germany, Slovenia, USA, Australia and New Zealand, to create an innovative range of first-class beers.
Old Hands is available in 330ml bottles.