Thwaites 13 Guns aims for Morrisons and Tesco

By | March 4, 2015


Award winning Lancashire brewer Daniel Thwaites has won three new listings for its 13 GUNS and LIL BEWDY brands as the growing craft beer market continues to widen its appeal and availability.

13 GUNS 330ml can, a 5.5 per cent American-style IPA won Silver at the Indie Beer Can awards last year and will now be available nationally in selected TESCO and Morrisons stores from March. Meanwhile, Lil Bewdy, a new 4.2 per cent pale ale brewed with Australian hops, will also feature alongside 13 GUNS in Morrisons stores but in 330ml bottle.

Commenting on the listings, Lee Williams Head of Marketing at Daniel Thwaites said: “We won an array of awards for our craft ales last year, so to start to see these accolades being recognised with three new listings is very pleasing indeed. Most have forecasted this growing demand for craft beers but the speed of the move into a more mainstream environment has probably surprised a few people.”

Last year was a seminal year for 13 Guns – its distinctive American hopped flavours with piney, resinous notes having received critical acclaim from beer reviewers from day one.

A feature in the prestigious drinkers’ bible 1001 Beers You Must Try Before You Die was followed with the beer winning Label of the Year at the International Beer Awards and two awards at the International Beer Competition.


The InnSpectre reviews…

There’s a fine selection of books available at the King Lud on the Isle of Wight, although it’s going to take a certain kind of pubgoer to thumb through the weighty tome that is Active Server Pages 3.0. For those looking for a more free-flowing read there’s the Concise Oxford Dictionary.

The barmaid at the Railway in Cheam stared right through me as I ordered a pint. She then looked away when handing over my change with an expression of total and utter disgust. She looked hot, but I felt hideous. It was as if Kim Kardashian was pulling pints for the Elephant Man.

I risked life and limb by going for a wee at the Nell Gwynne, Covent Garden. The descent down the stairs to the toilets is akin to walking down a lift shaft. Bow your head and hold on tight to the handrails as you prepare for a journey to the centre of the pub. Resurfacing gives the drinker a real sense of achievement that I can only imagine was felt by Sir Edmund Hillary and Sherpa Tenzing when they conquered Everest back in 1953.

I edged towards the bar at the Zetland Arms in South Kensington, bumping my cheap old man bag into posh people who I suspect have names such as Tarquin, Octavia, Marmaduke and Cressida, all of whom had the obligatory quiff and smug smile you’d expect from polo-loving members of the aristocracy.

Fine british bottled beers, for whatever ales you!